The Earnings tab shows your conversion rate — the percentage of your invitees who upgraded to VIP. This article explains what’s normal and how to improve it.
How conversion rate is calculated
Conversion rate = VIP upgrades ÷ total invitees signed up.
So if 10 people signed up through your link and 1 upgraded to VIP, your rate is 10%. The strip on your Earnings tab shows this with a gradient progress bar.
What’s a normal rate
| Rate | What it means |
|---|---|
| 0-3% | Cold-traffic / blast sharing — typical for unfocused promotion |
| 4-8% | Average for warm sharing — friends, social posts, etc. |
| 9-15% | Good — focused, personal recommendations |
| 15%+ | Excellent — deep relationships, perfectly matched audience |
If your rate is below 5%
The most common cause is that your invitees aren’t a strong fit for the platform. Free tier or Starter feels like enough for them; they don’t see why VIP would be worth it.
Things to try:
- Be specific in your sharing: Don’t say “check out The Smile Channel”. Say “if you’re a [specific role], the [specific feature] will save you [specific time]”.
- Match the platform to their actual problems: Authors care about Reader Leaderboard reviews. Speakers care about One Sheet. Coaches care about booking integration. Don’t sell features they don’t need.
- Quality over quantity: Five focused recommendations to perfect-fit people will earn more than fifty generic blasts.
Don’t pressure invitees to upgrade. People who feel pushed into VIP often refund within 60 days, which means the commission gets cancelled anyway. Better that they upgrade on their own timeline.
If your rate is above 12%
You’re doing something right. Common patterns among high-rate connectors:
- They share with a clear explanation of why it’ll help that specific person
- They share in contexts where the recipient already trusts them (private message, not public post)
- They wait until they have something genuine to recommend, instead of sharing constantly
Can the rate go down over time?
Yes — if you keep sharing widely. As you reach more people, your initial close circle (high conversion) gets diluted by colder audiences (lower conversion). This is normal and not a problem; absolute commission count usually keeps rising even as percentage falls.