Your bio and links tell visitors what you do, where you’re based, and how to find you elsewhere. This article walks through each field.
Professional title
One line, displayed prominently on your profile. Think of it as your one-line answer to “so what do you do?” at a networking event. Examples:
- “Author and parenting coach helping moms thrive”
- “Keynote speaker on resilience and team performance”
- “Co-founder of Acme Health and host of the Wellness Hour podcast”
Short bio
2-3 sentences, displayed below your name on your profile and used in directory listings. Should answer: who are you, what do you do, why does it matter?
Long bio
Several paragraphs. This is what visitors read when they want the full picture. Cover your story, your work, your impact, and any notable accomplishments. First-person reads better online than third-person — save the press-kit voice for your One Sheet.
If you’re stuck, write the bio you’d want a host to read about you when introducing you on stage. Then trim it to 4-6 paragraphs.
Location
City, region or state, country. Used by event organizers searching for local speakers. Even if you travel, give your home base — it tells people the closest airport, the timezone you’re in, and the markets where you’re most active.
Social links
Add 3-5 of these — pick the platforms where you’re actually active. Stale or empty profiles hurt more than they help.
- LinkedIn (almost always worth including)
- Twitter / X (if you post regularly)
- Instagram (especially for visual brands or coaches)
- Facebook (mostly relevant for community builders)
- YouTube (if you publish video content)
- Your personal website or business site
Use full URLs (https://linkedin.com/in/yourname) not just usernames. The system validates them and will warn you if anything looks broken.
Booking and contact
If you take speaking bookings or coaching clients, add a booking link (Calendly, SavvyCal, or a contact form on your site). The system will surface this prominently as a “Book” button on your profile.